BCG matrix

BCG matrix

BCG matrix

One of the most common and popular methods of portfolio analysis is called Growth-Share analysis or BCG matrix. In this video, I briefly explained the BCG Matrix.

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Marketing Fundamentals | Master Class

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Section 1: Introduction to Marketing

Welcome & Introduction

What is Marketing?

Marketing Definition Explained

Evolution of Marketing

Traditional Vs Contemporary Marketing

Section 2: Segmentation

Market Segmentation

Bases for Segmentation

Selecting the best segment

Section 3: The Marketing Process

The Marketing Process | An Overview

Stage 1: Needs wants demands

Stage 2: Value driven marketing strategy

Stage 3: Integrated Marketing Program

Stage 4: Customer Engagement

Stage 5: Customer Equity

Section 4: Understanding Customer

Customer onboarding - Definition & Goals

Customer Onboarding Process

Customer onboarding Strategies

Customer Onboarding Tools and Software

Customer Value, Satisfaction, & Delight

Customer value with examples

Customer Centricity

Customer loyalty

Different types of customers

Converting Strangers into True Friends

Section 5: The Marketing Environment

Marketing Environment

Marketing Environment | Another Perspective

Business Portfolio

Portfolio Analysis

BCG matrix

BCG Matrix Explanation & Examples

Marketing Analysis (SWOT Analysis)

Marketing Return on Investment

Section 6: Consumer Behaviour

Consumer Behaviour | Definition

Decision Making Influencers

Cultural or social influences

Marketing Influences

Situational Influences

Psychological Influences

Types of consumer decisions

Section 7: Product

Definition of Product

Classification of Product

Consumer Goods

Business Goods

Levels of a Product | Three level of Product | Actual Product | Augmented Product | Flower.mp4

Product Mix.mp4

Product Quality.mp4

Product Life Cycle Final.mp4

PLC patterns.mp4

Section 8: Promotion

Definition of Integrated Marketing Communication (IMC)

Promotion Mix

Advertising

Sales Promotion

Public Relations

Personal Selling

Direct & Digital Marketing

Personal Selling & Sales Promotion.mp4

Section 8: Price

Definition of Price

Types of Price

Setting Price

Pricing Strategies

Value based pricing

Cost based pricing

Competition based pricing

Pricing Decisions

Section 10: Distribution | Delivering Value

Definition of Distribution

Types of Channel of Distribution

Functions of Distribution Channel

Choosing a Channel

Conventional Vs Contemporary Channels

Channel Members Value Addition

Section 11: Customer Feedback Management

Customer Feedback Management Definition

Why is Customer Feedback Important

Methods of collecting customer feedback

Analyzing & Utilizing Customer Feedback

Best Practices for Effective Customer Feedback Management

Congratulations!

Show-off Time!

Marketing Fundamentals Congrats .jpg