More than 350 minutes of video content, that's more than 6 hours!!!

This is one of the most important courses for you if you want to learn and expand your knowledge and understanding of marketing. This course starts with the basics and will take you to a reasonably advanced level of marketing. The goal of this course is to make you understand the philosophies of marketing and teach you how you would be able to apply those philosophies in your businesses and organisations so that you achieve the success you are looking for. So, enrol in this course and learn marketing.

Remember, without sound knowledge, understanding, and application of marketing, you can never succeed in your business.

What you’ll learn

• The most important and widely used definitions of marketing

• Details explanation of those definitions

• Understanding of various marketing philosophies

• Understanding the difference between traditional marketing and contemporary marketing

• Acquiring the knowledge of the evolution of marketing

• Understanding different marketing management orientations

• Understanding the 4 Ps of marketing (Product, Price, Promotion, Place)

• To learn some of the most critical topics in marketing, like; customer value, customer satisfaction, customer retention, and customer loyalty

• To know the difference between Attitudinal Loyalty and Behavioural Loyalty

• A detailed explanation of Marketing Segmentation

• Understanding the bases for market segmentation

• Building and improving your marketing vocabulary and crucial concepts of marketing

• Understanding how to Satisfy customer and translate that satisfaction into PROFIT for your organisation/ business

• Understanding one of the most important models to create profit, i.e., The Marketing Process Model

• Understanding your customers to fulfil their needs and wants appropriately 

• Understanding various types of Marketing Environments that your organisation and business are exposed to, and how to handle them.

• Consumer behaviour and models related to consumer behaviour

• Topics related to the complete marketing mix

Are there any course requirements or prerequisites?

• There are no requirements to take this course

• You are ready to enrol

Who this course is for:

• Everyone who is interested to learn marketing.

• Specifically, business administration students who are studying marketing as one of their courses.

• Business owners who want to learn the philosophies of marketing and apply them in their businesses to succeed.

• Those employees who are working in the marketing department and want to improve their marketing skills.

I am sure that enrolling in this course will be a fruitful learning experience. 
Enjoy and see you inside!

- Dr. Jan