1. Marketing Basics

    • Buy now
    • Learn more
    • Discussions
  2. Introduction

    • Welcome & Introduction
  3. Definitions of Marketing

    • What is Marketing?
    • Marketing Definition Explained
  4. Traditional Vs Contemporary Marketing

    • Traditional Vs Contemporary Marketing
  5. Marketing Management Orientations

    • Evolution of Marketing
  6. Understanding your Customers

    • Customer onboarding - Definition & Goals.mp4
    • customer value, satisfaction, delight
    • Customer value | Explained | Examples
    • Customer Centricity
    • Customer loyalty; attitudinal loyalty, behavioural loyalty
  7. Segmentation

    • Market Segmentation
    • Bases for Segmentation | How to Segment a Market?
  8. Bonus Topics

    • Customer Feedback Management Definition.mp4
    • Green Marketing
    • How to get your Certificate?
  1. Products
  2. Course
  3. Section

Introduction

  1. Marketing Basics

    • Buy now
    • Learn more
    • Discussions
  2. Introduction

    • Welcome & Introduction
  3. Definitions of Marketing

    • What is Marketing?
    • Marketing Definition Explained
  4. Traditional Vs Contemporary Marketing

    • Traditional Vs Contemporary Marketing
  5. Marketing Management Orientations

    • Evolution of Marketing
  6. Understanding your Customers

    • Customer onboarding - Definition & Goals.mp4
    • customer value, satisfaction, delight
    • Customer value | Explained | Examples
    • Customer Centricity
    • Customer loyalty; attitudinal loyalty, behavioural loyalty
  7. Segmentation

    • Market Segmentation
    • Bases for Segmentation | How to Segment a Market?
  8. Bonus Topics

    • Customer Feedback Management Definition.mp4
    • Green Marketing
    • How to get your Certificate?

1 Lesson
    • Welcome & Introduction