This course is a perfect starting point for you to learn marketing. The goal of this course is to make you understand the philosophies of marketing and teach you how you would be able to apply those philosophies in your businesses and organisations so that you achieve the success you are looking for. The material related to the topics is provided within the videos, which is very convenient for an easy and pleasant learning experience. So, enrol in this course and learn marketing.
Remember, this course is a starting point for you to advance your understanding of marketing.
What you’ll learn
- The most important and widely used definitions of marketing
- Details explanation of those definitions
- Understanding of various marketing philosophies
- Understanding the difference between traditional marketing and contemporary marketing
- Acquiring the knowledge of the evolution of marketing
- Understanding different marketing management orientations
- Understanding the 4 Ps of marketing (Product, Price, Promotion, Place)
- To learn some of the most critical topics in marketing, like; customer value, customer satisfaction, customer retention, and customer loyalty
- To know the difference between Attitudinal Loyalty and Behavioural Loyalty
- A detailed explanation of Marketing Segmentation
- Understanding the bases for market segmentation
Are there any course requirements or prerequisites?
- There are no requirements to take this course.
- You are ready to enrol.
Who this course is for:
- Everyone who is interested to learn marketing.
- Specifically, business administration students who are studying marketing as one of their courses.
- Business owners who want to learn the philosophies of marketing and apply them in their businesses to succeed.
- Those employees who are working in the marketing department and want to improve their marketing skills.
I am sure that enrolling in this course will be a fruitful learning experience.
Enjoy and see you inside!
- Dr. Jan