Introduction to Islamic Marketing
- Buy now
- Learn more
- Discussions
Module 1: Welcome & Why Islamic Marketing Matters

M1 - L1 - Welcome & Course Introduction.mp4
M1 - L2 - Global Muslim Market Opportunities.mp4
M1 - L3 - Why Learn Islamic Marketing?.mp4
Module 2: Foundations of Islamic Marketing

M2 - L1 - What is Islamic Marketing.mp4
M2 - L2 - Definition of Islamic Marketing.mp4
M2 - L3 - The Role of Maqasid al Shariah in Marketing.mp4
M2 - L4 - The Core Concepts in Islamic Marketing.mp4
M2 - L5 - Islamic Marketing Case Study Ethics as a Foundation.mp4
Module 3: Muslim Consumer Behavior

M3 - L1 - Muslim Consumer Behavior.mp4
M3 - L2 - Diaspora Vs Home Country Muslim Consumers.mp4
M3 - L3 - Misconception about Muslim Market.mp4
M3 - L4 - Case Study Muslim Consumer Behavior in Ramadan and Hajj.mp4
Module 4: The Halal Economy & Key Sectors

M4 - L1 - Halal Economy An Overview.mp4
M4 - L2 - The Role of Certifications and Regulators.mp4
M4 - L3 - Halal Food & Modest Fashion.mp4
M4 - L4 - Global Brands Localization Case Study.mp4
Module 5: Marketing Mix

M5 - L1 - Islamic Marketing 4 Ps Framework.mp4
M5 - L2 - Promotion Islamic Perspective.mp4
M5 - L3 - Placing An Islamic Perspective.mp4
M5 - L4 - Halal Marketing Checklist.mp4
Module 6: Opportunities & Next Steps

M6 - L1 - Islamic Marketing Career Paths.mp4
M6 - L2 - Islamic Marketing Business Opportunities.mp4
M6 - L3 - What's Next?.mp4
M6 - L4 - Final Reflection.mp4

Module 4: The Halal Economy & Key Sectors

Overview of the halal economy: food, cosmetics, pharma, travel, finance, media
Role of certification & regulators
Sector spotlights: halal food & modest fashion
Case: How a global brand localized products for Muslim consumers

4 Lessons