Discover the Power of Ethical, Purpose-Driven Marketing
The world’s Muslim market is worth over $2.4 trillion and growing fast.
But few truly understand how to connect with Muslim consumers authentically, ethically, and effectively.
This foundation course gives you the essential mindset and principles behind Islamic Marketing where faith, business, and modern strategy meet.
✅ The Muslim population is nearly 2 billion and growing across every continent.
✅ The Halal economy now includes food, fashion, finance, travel, cosmetics, and media.
✅ Ethical marketing isn’t just about compliance — it’s about trust, purpose, and value creation.
Whether you’re a student, executive, or entrepreneur, this course helps you:
Understand what drives Muslim consumers.
Learn how Islamic values shape global markets.
Apply ethical marketing principles that build lasting trust.
Gain a professional edge in one of the fastest-growing global industries.
Over 2–3 hours of engaging, high-impact lessons that blend:
Faith-based insights (Qur’anic principles & authentic Hadith).
Real-world examples from leading global brands.
Practical tools you can apply right away including:
Halal Marketing Checklist (Downloadable 1-pager)
Muslim Consumer Segmentation Map (Geography-based)
Mini Brand Audit Assignment
No theory for theory’s sake, just clear, actionable learning designed to help you think, market, and lead ethically.
✨ Islamically grounded: Built upon Qur’an and Sunnah, and highlighting Western business models.
✨ Global perspective: Relevant for Muslim-majority and minority markets alike.
✨ Practical & professional: Designed for real-world marketers and leaders.
✨ Short & focused: Get powerful insights in just 2–3 hours.
✅ Final-year undergraduates and postgraduate business students.
✅ Executives and professionals in marketing, branding, or strategy.
✅ Entrepreneurs and SMEs exploring halal or ethical markets.
✅ Anyone who wants to understand how Islamic values transform marketing and business ethics.
A clear understanding of what makes Islamic marketing unique.
Awareness of global halal industry trends and opportunities.
A new lens for building trust-based, ethical, and value-driven brands.
This is your opportunity to join the first wave of learners in a course that bridges faith and marketing — designed for the modern world.
Introduction to the course and instructor
Global Muslim market opportunity (size, growth, sectors)
Why businesses, students, and executives need Islamic marketing skills today
What is Islamic Marketing? (definition & scope)
The role of maqasid al-shariah (objectives of Islamic law) in marketing
Core concepts: halal, haram, tayyib, riba, gharar, maysir
Case: How ethics drive trust in Muslim-majority and minority markets
How religiosity, culture, and identity shape purchasing decisions
Diaspora vs. home-country Muslim consumers
Common misconceptions about “Muslim market” homogeneity
Case: Ramadan/Hajj consumer patterns (food, retail, travel, media)
Overview of the halal economy: food, cosmetics, pharma, travel, finance, media
Role of certification & regulators
Sector spotlights: halal food & modest fashion
Case: How a global brand localized products for Muslim consumers
The Islamic 4Ps framework (Product, Price, Place, Promotion)
Ethical promotion: avoiding exaggeration, respecting modesty/privacy
Distribution choices: inclusion & transparency
Quick “halal marketing checklist” for campaigns
Career paths in Islamic marketing (corporate, startup, consulting, academia)
Business opportunities for entrepreneurs & SMEs
Where to go next (preview of flagship certificate program)
Final reflection exercise