Components of Communication

Components of Communication

Preview unavailable

You must log in or sign up to view this lesson.

LoginSign up

Marketing Communication | Integrated Marketing Communication

Buy nowLearn more

Welcome

  • Welcome & Introduction

Communication | A way to influence people

  • Definitions of Communication
  • Components of Communication

Marketing Communication | Integrated Marketing Communications

  • Definition of IMC
  • Goals of IMC
  • Media Mix

Promotion Mix | Tools for Promotion

  • What is Promotion Mix
  • Advertising
  • Advertising Expenditure
  • Objectives of Advertising
  • Sales Promotion
  • Consumer Vs Trade Promotion
  • Push vs Pull Strategies
  • Public Relations
  • Methods of Public Relations
  • Personal Selling
  • Direct & Digital Marketing
  • Congratulations!

Show-off Time!

  • IMC Congrats .jpg