Introduction to the Course

Introduction to the Course

Consumer Behaviour

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Introduction

  • Welcome!
  • Introduction to the Course

Definitions

  • What is Consumer Behaviour?

Decision-Making Influencers

  • Decision making influencers
  • Cultural or social influences
  • Marketing Influences
  • Situational Influences
  • Psychological Influences

Types of Decisions

  • Types of Consumer Decisions

Buyer Decision Process | Buying Process Model

  • Decision Making Model
  • What Influence Search for Information?

Consumer New Product Adoption

  • The Model of New Product Adoption
  • Categories of Adopters

Some More Videos

  • Customer Value, Satisfaction, Delight
  • Customer value | Explanation | Examples
  • What is Customer-Centricity​?
  • Customer Loyalty
  • Congratulations!

Show-off Time!

  • Consumer Behaviour Congrats .jpg