1. Marketing Communication | Integrated Marketing Communication

    • Buy now
    • Learn more
    • Discussions

  3. Welcome

    • Welcome & Introduction

  4. Communication | A way to influence people

    • Definitions of Communication
    • Components of Communication

  5. Marketing Communication | Integrated Marketing Communications

    • Definition of IMC
    • Goals of IMC
    • Media Mix

  6. Promotion Mix | Tools for Promotion

    • What is Promotion Mix
    • Advertising
    • Advertising Expenditure
    • Objectives of Advertising
    • Sales Promotion
    • Consumer Vs Trade Promotion
    • Push vs Pull Strategies
    • Public Relations
    • Methods of Public Relations
    • Personal Selling
    • Direct & Digital Marketing
    • Congratulations!

  7. Show-off Time!

    • IMC Congrats .jpg
  1. Products
  2. Course
  3. Section
  4. Lesson

Welcome & Introduction

  1. Marketing Communication | Integrated Marketing Communication

    • Buy now
    • Learn more
    • Discussions

  3. Welcome
    • Welcome & Introduction

  4. Communication | A way to influence people
    • Definitions of Communication
    • Components of Communication

  5. Marketing Communication | Integrated Marketing Communications
    • Definition of IMC
    • Goals of IMC
    • Media Mix

  6. Promotion Mix | Tools for Promotion
    • What is Promotion Mix
    • Advertising
    • Advertising Expenditure
    • Objectives of Advertising
    • Sales Promotion
    • Consumer Vs Trade Promotion
    • Push vs Pull Strategies
    • Public Relations
    • Methods of Public Relations
    • Personal Selling
    • Direct & Digital Marketing
    • Congratulations!

  7. Show-off Time!
    • IMC Congrats .jpg