Social Networks & Marketing
Is Your Purchase Intention Influenced by Irrational Factors? An Investigation of Fashion Industry Why Do You Adopt Social Networking Sites? Investigating the Driving Factors through Structural Equation Modelling Applying Technology Acceptance Model to Investigate the Use of Smartphone Advertising in Malaysia Factors Influencing the Adoption of Social Networking Sites: Malaysian Muslim Users Perspective Developing Web-Based Partner Relationship Management: An Exploratory Study of the Application of Web-Based Solutions by ICT Companies in Malaysia, Ireland, and the United Kingdom. What Drives Social Networking Users to Use Mobile Commerce? Factors Influencing the Use of M-Commerce: An Extended Technology Acceptance Model Perspective The Use of Shopping Apps Among Smartphone Users in China: A Structural Equation Modelling Approach