The Marketing School/Foundations of Retail Business Strategy

  • $119

Foundations of Retail Business Strategy

  • Course

The First Step Towards Becoming Rich

Course Description

"Retailing is such a common part of our everyday lives that we often take it for granted. For most people, retailers simply are places to buy things."

However, if you want to be rich (or financially independent), you need to learn retailing and become a retailer. It is because the research shows that some of the richest people in the world are retail entrepreneurs. This is course is designed to teach you the basic concepts in the world of retailing. It starts by teaching you the definitions and taking you to a level where retail strategies will be discussed. 

So, if you want to become one of the richest people, this course may be the first step you need.

You will learn some of the following topics in this course:
  • Introduction to the world of retailing
  • Definition(s) of retailing along with examples
  • How do retailers add value? 
  • The role of retailers in the supply chain
  • Various forms of integration: Vertical integration and Horizontal integration
  • How significant is retailing? 
  • Its role in economic and social prosperity
  • What types of opportunities are available for you in retail?
  • The types of decisions you need to make as a retailer.
  • Ethics in retail and some common misconceptions in retailing.

Enrol in the course and learn about retailing.


What you’ll learn

  • Introduction to the world of Retailing
  • Definitions of retailing and retailer
  • How do retailers add value?
  • The role of retailers in the supply chain
  • Vertical and Horizontal Integration
  • The difference in the retail structure in different countries
  • Social and Economic Significance of retailing
  • Opportunities in Retailing
  • Strategic vs Tactical Decisions
  • Retail Strategy
  • Variables in Retail Strategy
  • Ethical Situations for a Retail Manager
  • Misconceptions about Careers in Retailing
  • Why you should consider retailing

Are there any course requirements or prerequisites?

  • No prerequisites

Who this course is for:

  • Business Administration Students
  • Business enthusiasts
  • BBA students
  • MBA students
  • Marketing academics
  • Marketing Professional

Contents

Introduction to retailing - Intro & Welcome.mp4
L1 - Intro to the world of retailing.mp4
L2 - What is Retailing.mp4
L3 - Examples of Retailers.mp4
L4 - Do Retailers Add Value?.mp4
L5 - How Retailers Add Value.mp4
L6 - Role of Retailers in Supply Chain.mp4
L7 - Integration.mp4
L8 - Distribution Channel.mp4
L9 - Structure of Retailing - US & China.mp4
L10 - Significance of Retailing - Social & Economic.mp4
L11 - Corporate Social Responsibility.mp4
L12 - Largest Retailers in the Wrold.mp4
L13 - Management Opportunities.mp4
L14 - Entreprenural Opportunities.mp4
L15 - Career Opportunities.mp4
L16 - Strategic Vs Tactical Decisions.mp4
L17 - Types of Competition.mp4
L18 - Identifying Customers.mp4
L19 - Key Identifications.mp4
L20 - Main Variables in retail decision.mp4
L21 - Ethical Situations for a Retail Manager.mp4
L22 - Checklist for Ethical Decisions.mp4
L23 - What can you do?.mp4
L24 - Misconceptions about careers in retailing.mp4
L25 - Why You Should Consider Retailing.mp4