The Marketing School/Introduction to Retailing

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Introduction to Retailing

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The First Step Towards Becoming Rich

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Course Description

"Retailing is such a common part of our everyday lives that we often take it for granted. For most people, retailers simply are places to buy things."

However, if you want to be rich (or financially independent), you need to learn retailing and become a retailer. It is because the research shows that some of the richest people in the world are retail entrepreneurs. This is course is designed to teach you the basic concepts in the world of retailing. It starts by teaching you the definitions and taking you to a level where retail strategies will be discussed. 

So, if you want to become one of the richest people, this course may be the first step you need.

You will learn some of the following topics in this course:
  • Introduction to the world of retailing
  • Definition(s) of retailing along with examples
  • How do retailers add value? 
  • The role of retailers in the supply chain
  • Various forms of integration: Vertical integration and Horizontal integration
  • How significant is retailing? 
  • Its role in economic and social prosperity
  • What types of opportunities are available for you in retail?
  • The types of decisions you need to make as a retailer.
  • Ethics in retail and some common misconceptions in retailing.

Enrol in the course and learn about retailing.


What you’ll learn

  • Introduction to the world of Retailing
  • Definitions of retailing and retailer
  • How do retailers add value?
  • The role of retailers in the supply chain
  • Vertical and Horizontal Integration
  • The difference in the retail structure in different countries
  • Social and Economic Significance of retailing
  • Opportunities in Retailing
  • Strategic vs Tactical Decisions
  • Retail Strategy
  • Variables in Retail Strategy
  • Ethical Situations for a Retail Manager
  • Misconceptions about Careers in Retailing
  • Why you should consider retailing

Are there any course requirements or prerequisites?

  • No prerequisites

Who this course is for:

  • Business Administration Students
  • Business enthusiasts
  • BBA students
  • MBA students
  • Marketing academics
  • Marketing Professional

Contents