Marketing Communication

Free

Marketing Communication | Free Preview

Promotional tools that can help you attract customers.

Course Description

This course will cover a very important "P" of marketing and that is "Promotion". Many interesting topics are covered in this course, started from understanding what communication is followed by the components of communication. Then, the main topic of the course which is "Integrated Marketing Communication" is explained in much detail covering topics like promotion mix and all the ingredients (tools) of the promotion mix. These include:

Advertising
Sales Promotion
Public Relation/ Publicity
Direct and Digital Marketing
Personal Selling

These topics are so important not only for the students of marketing but also for business and companies to understand. Some other important topics within the above promotion mix are also discussed in the course, which will be of benefit to you.

What you'll learn

What is Communication?
What are the components of communication?
What are the Strategic Goals of a Marketing Communication?
What is Integrated Marketing Communication (IMC)?
What is a Promotion Mix?
Understanding Advertising
Understanding Sales Promotion
Understanding Public Relation
Understanding Direct & Digital Marketing
Understanding Personal Selling
How to decide on the budget of advertising?
Understanding Media Mix
Push vs Pull Strategies of promotion
Consumer Promotion vs Trade Promotion

Are there any course requirements or prerequisites?
No, You are ready!

Who this course is for:

BBA and MBA students
Marketing Students
Marketing professionals
Businesses and organisations

I am sure that enrolling in this course will be a fruitful learning experience.
Enjoy and see you inside!

- Dr. Jan

Welcome

Welcome & Introduction

3 mins
101 MB

Preview

Communication | A way to influence people

Definitions of Communication

4 mins
107 MB

Marketing Communication | Integrated Marketing Communications

Definition of IMC

5 mins
101 MB

Preview

Promotion Mix | Tools for Promotion

What is Promotion Mix

5 mins
103 MB

Preview

Advertising

7 mins
152 MB

Sales Promotion

4 mins
87.1 MB

Public Relations

5 mins
92.4 MB

Personal Selling

5 mins
97 MB

Direct & Digital Marketing

4 mins
80.8 MB

How to get your Certificate?

What students think about this course

"This is my first course with Dr. Jan and it's wonderful. I had doubts about understanding because the video time seems short, but it's just like sitting in a classroom, the faculty is interactive and explains well enough in each clip. I will definitely check out other courses. Thanks"

Nnonye Caroline Enwonwu

"I am a small business owner. I was so excited to hear this course because it is very related to my daily business routine. For instance, regarding the sale promotion. I learnt that sales promotion is a short-term tool in the promotion. Otherwise, it will decrease my profitability because customers always want the promotion part. Or else, they won't buy my products if I don't make sales promotion. Tq Dr Jan! This helps me a lot!"

Reese Sciutto

"This course is still very attractive to me, let me continue to expand my ideas. I think two-way communication is really important and useful for the company to improve their product, and to understand customers’ needs, so that can better attract customers, and I think effective communication with customers can improve customer loyalty."

Ning Wang

"Very precise and meaningful course, I really enjoyed taking this course and I gained more knowledge that will reinforce my skills toward Integrated Marketing Communication and marketing in general. I recommend you guys to take this course whether you are a businessman, marketing employee or marketing student."

Said Ali Warsame

"This is a very good marketing communication course, the content is very rich and interesting, the teacher’s talk is relatively simple, of course, you’d better take notes because the content is rich."

Maxin Ma

"Based on my own experience enrolling in this course, it helped me to understand that there are many types of promotion mixes that the company can use in order to enhance their marketing strategy. After joining this course, I can also understand what Integrated Marketing Communication is and why it is very important for companies to adapt this as part of their marketing strategy."

Norsyafreena Binti Roslee

"Very delighted after attending this course. In the meantime, I am asking myself one question which is "How does marketing affect my life on a daily basis?" It surely does. Because I am involved in the process of marketing as well. I do marketing when I search for the product or service I need at prices I can afford. Companies or sellers are also trying their best to satisfy my demand in turn. What an amusing market game, wish to learn more about it. Thank you so much, Dr. Jan!"

Ma Yanting

Level up your career today!

Dr. Muhammad Tahir Jan

Founder & Lead Instructor, TMS

X Facebook Instagram Linked_in Youtube