Advertising Online by Educational Institutions and Students' Reaction: A Study of Malaysian Universities
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Can Consumption Make You Happy? Exploring Student's Quality of Life from Marketing Perspective
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Factors Influencing Students' Decisions in Choosing Private Institutions of Higher Education in Malaysia: A Structural Equation Modelling Approach
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Antecedents of customer satisfaction in the higher education institutions of South Africa
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A Structural Equation Modelling Approach to Investigating the Impact of Academic, ICT, and Management Related Factors on Customer Satisfaction in Higher Education