Login
The Marketing School/Customer Relationship Management | A Retail Perspective
Buy now

  • $147

Customer Relationship Management | A Retail Perspective

  • Course

The success of your business through managing relationships with customers effectively
Buy now

Course Description

I am excited to share with you this course, customer relationship management from a retail perspective. The focus would be to cover so many important topics starting from the definition of CRM to cover the CRM process model. Each topic is designed to enhance not only your academic understanding of the topic but also your practical knowledge. 

The following topics will be covered in this course:
  1. Introduction to CRM
  2. Definition of CRM
  3. Critical factors that influence CRM
  4. Customer Retention and Customer Loyalty
  5. Understanding the influence of price reduction on customer loyalty
  6. An overview of the CRM process model
  7. A detailed explanation of the CRM Process model with all the four (4) stages
  8. Collecting data on customers
  9. Analyzing important information
  10. Keeping in mind the privacy issues
  11. Protecting customer privacy when collecting data on them
  12. What are the guidelines provided by FTC when collecting data
  13. How can you collect more data and useful data
  14. Analyzing customer data
  15. Identifying your best customers
  16. Analyzing customer data using Market Basket Analysis
  17. Understanding RFM
  18. The use of frequency programs in CRM
  19. Developing effective CRM programs
  20. Implementation of the CRM programs, covering important topics like customer pyramid and customer alchemy
  21. How to deal with unprofitable customers

As you can see that this course will cover so many interesting topics. I am confident that after attending this course you will be able to improve your retail/ business performance. 

See you inside.

Dr. Jan

What you’ll learn

  • Customer Relationship Management (CRM)
  • Importance of CRM
  • Customer Retention & Loyalty
  • The CRM process

Are there any course requirements or prerequisites?

  • You are ready!

Who this course is for:

  • Business Administration
  • Small and Medium Business Owners
  • Marketing Executives
  • Entrepreneurs
  • Startups
  • Retailers

Contents

Welcome and Intro - Course 15.mp4
L1 - Introduction to CRM.mp4
L2 - Definition of CRM.mp4
L3 - Important factors for CRM.mp4
L4 - Customer Loyalty.mp4
L5 - Customer loyalty & Price.mp4
L6 - The CRM Process.mp4
L7 - Collecting Customer Data.mp4
L8 - Identifying Information.mp4
L9 - Privacy Concerns.mp4
L10 - Protecting Customer Privacy.mp4
L11 - Collection More Information.mp4
L12 - FTC Guidelines.mp4
L13 - STAGE 2 - Analyzing Customer Data.mp4
L14 - Identifying Best Customers.mp4
L15 - Market Basket Analysis.mp4
L16 - RFM.mp4
L17 - Frequent Shopper Program.mp4
L18 - Developing CRM Programs.mp4
L19 - STAGE 4 - Customer Pyramid.mp4
L20 - Customer Alchemy.mp4
L21 - Dealing with Unprofitable Customers.mp4