The Marketing School/Basic Research: Questionnaire Development

  • $17 or 2 monthly payments of $9

Basic Research: Questionnaire Development

  • Course
  • 11 Lessons

A simple step-by-step approach from A to Z of questionnaire development

Course Description

If you are a master's or a doctorate student undertaking research and planning to conduct your research empirically. You will have to prepare your research instrument for data collection. One of the most widely used methods to collect data for your research is through a survey questionnaire.

This course will teach you from scratch how to develop your questionnaire. 

It starts with some basic tips on how to get organised so that things go smoothly in the research journal. It is followed by a series of lectures from cover letter preparation to dividing your questionnaire into various important sections. It also covers the development of the demographic (respondents' profile) part of the questionnaire and then focuses on designing your variables. A very simple approach is used to teach you how to find questions (items) for your questionnaire. Moreover specifically, you will learn the following:
  • How to get organised, i.e., creating various folders on your computer to prepare for research
  • What are the different types of questionnaires that you need to prepare for a smooth research journey?
  • What are the various sections in a good questionnaire?
  • How to write a simple and impressive cover letter for your questionnaire?
  • What types of questions should you include in your questionnaire to collect data on respondents?
  • How to prepare your variables part (independent and dependent variables)?
  • Where to find questions (items) for your questionnaire?
  • How to easily find questions for your questionnaire?

I am sure that after attending this course you will be able to prepare your questionnaire professionally. 

See you inside. 

Dr. Jan

What you’ll learn

  • Getting organised
  • Sections in a questionnaire
  • Cover letter for questionnaire
  • Designing respondents' profile
  • Designing variables
  • Finding questions (items) for your questionnaire

Are there any course requirements or prerequisites?

  • No.

Who this course is for:

  • Business administration
  • Marketing research
  • Academic research
  • Master and doctorate students

Contents

Welcome & Introduction
  • 2 mins
  • 37.8 MB
Preview
Lecture 1: Getting organized
  • 5 mins
  • 11.8 MB
Lecture 2: Questionnaire Development - Basics
  • 2 mins
  • 6.73 MB
Lecture 3: Types and Sections
  • 3 mins
  • 14.6 MB
Preview
Lecture 4: Important Parts of Cover Letter
  • 8 mins
  • 26.5 MB
Lecture 5: Designing Respondents' Profile
  • 8 mins
  • 22.8 MB
Lecture 6: Designing Variables Part
  • 8 mins
  • 32.6 MB
Lecture 7: How to Find Questions (Part 1)
  • 8 mins
  • 38.6 MB
Lecture 8: How to Find Questions (Part 2)
  • 12 mins
  • 92.4 MB
Congratulations!
  • 210 KB

Show-off time

Download your course completion certificate and share it on your social media. It's show-off time!

Questionnaire Development Congrats.jpg
  • 139 KB

Level up your career today!

Dr. Muhammad Tahir Jan
Founder & Lead Instructor, TMS

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